Bel in the world

Our strategy for profitable growth is based on :
- Development of a portfolio of strong, clearly differentiated international and domestic brands, each a leader on
its respective market. Innovation based on constantly updated knowledge of the consumers, their buying habits and
their expectations.
- Expansion of its operations on the world - especially the developing – markets, by taking into account the specific nature
of each market and the necessity of being both a production and a marketing player
- Consistently pursuing a policy of dynamic external growth.

 

Business:
World No. 1 in branded processed cheese packaged in pre-cut portions, and No. 1 cheese spread producer in France
and the rest of Europe - with leadership positions in a significant number of countries among the largest world markets:
- Our brands are distributed in more than 120 countries
- Our 2009 sales reached €2.221 billion
- Nearly 11,500 employees participate in the Group's future

 

Strong Brands:
Bel has developed a portfolio of more than 20 international and domesctic brands strongly positioned in their respective
markets : La Vache Qui Rit® is sold in almost 100 countries, Kiri® and Mini Babybel® in over 60. The recently acquired
Leerdammer® brand is one of the most dynamic on the Swiss-style cheese market in Europe.
Bel concentrates on the development of Branded Cheeses - inimitable, simple, healthy cheese products, and the widest
possible availability.
The group's brands are everyday products combining sound nutritional qualities, user-friendliness at all times, and tastiness.
They are planned for families, and designed to provide the greatest pleasure and well being for people of all ages throughout
the world.
Much of our success is built on brands that offer a new style of eating cheese: La Vache Qui Rit®, where it all started,
Kiri®, Apéricube®, and more recently Mini Babybel®.