Babybel®
Babybel® Original
20 g
Recharge our natural
playfulness
Babybel® is the perfect on-the-go snack, but also a playful addition to any meal or buffet. This iconic portioned cheese is a rich source of protein and calcium. It helps you meet the needs of your consumers and guests, both children and adults.
It satisfies increased consumer demand for healthier snacking when out-of-home. Its strong visual identity provides outlets with unique impulse opportunities for on-the-go snacking.
If you operate in hospitality, food service or catering, you can offer Babybel® at breakfast buffets, with a (bread) meal or as a side-bite. This snack is well-known and appeals to consumers in a fun and playful way across the world.
How it all started
Babybel® has a rich history. The big version was launched in France in 1952, breaking cheese consumption habits and defying conventions with its playful red wax cover.
In 1977, the miniaturised version of Babybel® saw the light. The individual cheese portions feature the great taste of Babybel® and its iconic wax cover, but in a handy snack size for on-the-go enjoyment.
The international love for the brand grew when Babybel® embarked on US shores, followed by a swift entry into new markets in Europe, Asia and Africa. So began the delicious world story of Babybel®, which is evolving to keep pace with what consumers want today. The popular brand is now sold in 50 countries across the globe.
Discover our product range
Babybel®
Babybel®
Babybel® Plant-Based
20 g
Babybel®
Babybel® 2Go Original
2 x 20 g
Babybel®
Babybel® Mini Rolls
17 g
A Babybel® for every occasion
The iconic Babybel® is a leading brand in healthy snacking across the globe. It provides your customers with the goodness of cheese in a fun and unique way. Unwrapping the iconic red wax cover ignites our playfulness, which is always a positive experience.
Babybel® cheeses are a delicious snack option, whatever your point of sale is: cafes, vending machines, self-service counters or snack corners. Customers of every age very much enjoy the mild and creamy flavour along with the convenience Babybel® offers as a nutritious snack that can also be eaten on-the-go.
Babybel® is available in a variety of cheese flavours and variants, which include Babybel® organic, light, protein and a plant-based option. New snack pack formats include Mini Rolls and Babybel® 2Go (two delicious Babybel® in one pack) for adults.
The different varieties and formats add a playful touch to your breakfast buffet or meal trays in care centres and school canteens.
Convenient packaging is another strong element that serves the needs of people on-the-go, well. Babybel® also makes a fun and tasty addition to kids’ meal boxes at quick-service restaurants.
Working towards more sustainable and responsible production
Babybel® is 98% milk. Its delicious taste is influenced by the high quality of milk used in the production process. The Bel Group partners with farmers to ensure this high quality is maintained and sustainable production is kept to the fore.
For example, in France we use milk sourced from nearly 700 partner farms located in western France, near our production site. These farmers are all members of the ABPO farming association. In 2022, we agreed a higher milk price and more sustainable farming practices with the ABPO, pursuing our transition to low-carbon milk.
The farmers we work with have all signed our charter of good farming practices. The cows that produce our milk graze on open pastures at least 150 days a year. Their diet is balanced and GMO-free.
We have also taken many steps to make our Babybel® packaging more environmentally friendly.
